Calculate how much to charge for sponsored posts based on your followers, engagement rate, platform, and niche
Minimum 1,000 followers
(Likes + Comments) / Followers × 100
Pricing sponsored posts requires balancing multiple factors: your follower count, engagement rate, platform, content type, and niche. This calculator uses industry-standard rates and multipliers to help you determine fair pricing for brand partnerships.
The base rate is determined by your follower tier (nano, micro, mid-tier, macro, or mega influencer), then adjusted based on your engagement rate quality, platform value, content type complexity, and niche market rates. Higher engagement rates can double your rates, while premium niches like finance and tech command 30-50% higher prices.
Base rate: $10-100 per post. Nano influencers have highly engaged, niche audiences. While rates are lower, brands value authentic connections and targeted reach. Focus on building engagement and showcasing your unique audience demographics.
Base rate: $100-500 per post. Micro influencers offer the best engagement rates and ROI for brands. This tier is highly sought after for authentic partnerships. Emphasize your engagement metrics and audience loyalty when negotiating.
Base rate: $500-5,000 per post. Mid-tier influencers balance reach and engagement. You have proven influence and can command professional rates. Consider offering package deals for multiple posts or long-term partnerships.
Base rate: $5,000-10,000 per post. Macro influencers provide significant reach and brand awareness. At this level, you should have a media kit, professional contracts, and potentially management representation.
Base rate: $10,000+ per post. Mega influencers are celebrities in their niche with massive reach. Rates vary widely based on celebrity status, exclusivity, and campaign scope. Professional management and legal representation are essential.
Instagram is the baseline for influencer rates. Posts, Stories, and Reels each have different values. Stories are typically 50% of post rates, while Reels command 150% due to higher reach and engagement.
YouTube commands the highest rates due to long-form content, higher production value, and longer viewer retention. Dedicated videos are worth 2-3x Instagram posts, while integrations are 1.5-2x.
TikTok rates are slightly lower than Instagram but growing rapidly. The platform's algorithm provides excellent organic reach, making it valuable for brand awareness campaigns despite lower per-post rates.
LinkedIn commands premium rates for B2B and professional content. The platform's professional audience and lower competition make it valuable for business-focused brands.
Facebook rates are lower due to declining organic reach and younger demographics moving to other platforms. However, it remains valuable for reaching older demographics and specific communities.
Twitter has the lowest sponsored post rates due to limited visual content and shorter content lifespan. However, it's valuable for real-time engagement, news, and reaching specific professional audiences.
Engagement rate is one of the most important factors in sponsored post pricing. Brands care more about engaged audiences than follower count alone. High engagement rates prove your audience trusts your recommendations and actively interacts with your content.
Low engagement suggests inactive followers or purchased followers. Brands will offer significantly lower rates or decline partnerships. Focus on improving content quality and audience interaction before pursuing sponsorships.
Standard engagement rates for most influencers. This is the baseline for pricing calculations. Brands expect this level of engagement and will pay standard rates.
Above-average engagement demonstrates strong audience connection. You can command 50% higher rates and have more negotiating power. Highlight your engagement metrics in your media kit.
Exceptional engagement rates can double your rates. This level of audience interaction is rare and highly valuable to brands. You're in a strong position to negotiate premium rates and exclusive partnerships.
Different niches command different rates based on audience purchasing power, competition, and brand budgets. Premium niches like finance and tech typically have higher rates, while saturated markets like lifestyle may have more competition and lower rates.
Highest rates due to high-value products and services. Financial brands have large marketing budgets and value trusted recommendations.
Premium rates for tech products and services. Tech companies value influencer marketing and have substantial budgets for product launches.
Above-average rates in a highly visual, influencer-driven industry. Beauty and fashion brands heavily invest in influencer partnerships.
Slightly above baseline due to supplement and fitness equipment brands with good marketing budgets.
Above baseline for destination marketing and travel brands. Often includes product (trips) in addition to payment.
Baseline rates in highly competitive niches. More opportunities but also more influencer competition.
Include your follower count, engagement rate, audience demographics, past brand partnerships, and rate card. A professional presentation increases your perceived value and makes negotiations smoother.
Bundle multiple posts, stories, or videos at a discounted rate. Brands prefer ongoing partnerships, and you benefit from guaranteed income and relationship building.
If brands want to use your content in their own marketing (ads, website, etc.), charge 50-100% extra. Usage rights are separate from posting rights and should be negotiated separately.
If a brand wants exclusivity (you can't work with competitors), charge 25-50% more. Exclusivity limits your future opportunities and should be compensated accordingly.
Provide brands with detailed performance reports after campaigns. Demonstrating ROI helps you command higher rates for future partnerships and builds long-term relationships.
Remember that creating content takes time, effort, and expertise. Factor in content creation time, editing, communication, and the value you provide to the brand. Don't accept lowball offers that don't respect your work.
Simple product photos are baseline. Elaborate setups, multiple locations, professional editing, or custom graphics should cost 25-50% more. Video content requires more production time and should be priced accordingly.
Rush jobs (less than 1 week turnaround) should include a 25-50% urgency fee. Last-minute requests disrupt your content calendar and require prioritization.
Include 1-2 revision rounds in your base price. Additional revisions should cost extra. Clearly define revision policies in your contract to avoid scope creep.
If your audience perfectly matches the brand's target demographic (age, location, interests), you can charge 10-20% more. Niche, targeted audiences are more valuable than broad, general audiences.
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