Calculate fair rates for sponsored content based on your follower count, engagement rate, and platform
(Likes + Comments) / Followers × 100
Influencer rates vary significantly based on multiple factors including follower count, engagement rate, platform, niche, and content type. The most common pricing model is based on follower count, with rates typically ranging from $10 per 1,000 followers for micro-influencers to $100+ per 1,000 followers for established creators with high engagement.
However, engagement rate is often more important than follower count. Brands increasingly value authentic engagement over vanity metrics, meaning a micro-influencer with 10,000 highly engaged followers can command higher rates than a macro-influencer with 100,000 disengaged followers.
$10-$100 per post
High engagement rates (5-10%), authentic connections with audience, ideal for niche products and local businesses.
$100-$1,000 per post
Strong engagement (3-7%), trusted recommendations, cost-effective for brands, often have specialized niches.
$1,000-$10,000 per post
Professional content creators, established brand partnerships, broader reach while maintaining decent engagement (2-5%).
$10,000-$100,000+ per post
Celebrity status, massive reach, professional teams, lower engagement rates (1-3%) but huge brand awareness impact.
Different platforms command different rates based on content format, audience demographics, and engagement patterns. Instagram typically has the highest rates due to its visual nature and shopping features, while TikTok rates are growing rapidly as the platform matures.
Feed Posts: Highest rates, permanent content, best for product showcases. Stories: 50-70% of feed post rates, 24-hour lifespan, great for authentic reviews. Reels: 80-120% of feed post rates, high reach potential, trending format.
Generally 70-90% of Instagram rates, but growing rapidly. High viral potential and younger audience make it valuable for certain brands. Native ad feel is crucial for success.
Dedicated Videos: 2-3x Instagram rates due to production effort and long-term value. Integrations: 50-80% of dedicated video rates, less intrusive, maintains content flow. Shorts: Similar to TikTok rates, growing format.
Engagement rate above 3% can justify 50-100% higher rates. Brands pay premium for active, responsive audiences who actually interact with sponsored content.
Specialized niches (finance, tech, B2B) command 2-3x higher rates than general lifestyle content. Audience purchasing power and decision-making authority matter significantly.
US/UK/Canada audiences command higher rates than global audiences. Age groups with higher disposable income (25-45) are more valuable to brands.
Professional photography, video editing, and consistent posting schedule justify premium rates. Brands pay more for creators who deliver high-quality, on-brand content.
Granting brands usage rights for ads adds 50-200% to base rates. Exclusivity clauses (not promoting competitors) can double your rates. Always negotiate these separately.
Setting your rates requires balancing market value with your unique worth. Start by calculating your base rate using the $10 per 1,000 followers benchmark, then adjust based on your engagement rate, niche, and content quality. Don't undervalue your work—brands expect to negotiate, so start 20-30% higher than your minimum acceptable rate.
Offer multi-post packages at 10-15% discount. Example: 3 Instagram posts + 5 stories for 2.5x the price of a single post. This increases total deal value while giving brands perceived savings.
Monthly retainers provide stable income and can be priced at 3-4x your single post rate for 4-6 posts per month. Include content creation, posting, and engagement in the package.
Consider hybrid models: base rate + commission on sales. This works well for affiliate partnerships and shows confidence in your ability to drive results. Typical splits: 70% upfront, 30% performance-based.
Instagram feed post: $350-500 | Story series (5 slides): $200-300 | Reel: $400-600 | Full campaign (1 post + 1 reel + 5 stories): $900-1,200
YouTube dedicated review: $5,000-8,000 | YouTube integration (60 seconds): $2,500-4,000 | Instagram post: $2,000-3,000 | TikTok video: $1,500-2,500
Instagram post: $10,000-15,000 | Reel: $12,000-18,000 | Story takeover (24 hours): $5,000-8,000 | Monthly partnership (4 posts + stories): $35,000-50,000
Successful negotiation starts with knowing your worth and being prepared to walk away from lowball offers. Always ask about the brand's budget upfront, and never be the first to name a price. When brands push back on rates, justify your pricing with engagement metrics, audience demographics, and past campaign performance.
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